Diane M. Stirling

I began reading and watching the news every day as a teen. I've since taken news and writing down many paths: journalism school, news reporting, corporate communications, public relations, B2B marketing. I've managed editorial for businesses, governments, foundations, non-profits, health care, and industry. I've directed crisis, employee, stakeholder, and community outreach media and communications. My latest work: trade association and academic magazine writing and publishing, research writing in the tech and information management realms, and business communication for a national public adjusting firm. I've loved it all and now am open to new writing challenges. While this page features news writing, you can see alumni, industry and research writing samples on my other pages.   

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Welding and Gases Today •

Wisdom, Wit, & Kindred Spirits | Welding & Gases Today

Finding Peers and Reassurance Provides Value Family businesses are the mechanisms by which much of the world’s societies are organized. They’re how people around the globe have created the means to financially support the family unit for more than a millennium. Families have operated all types of businesses, including shipbuilding, innkeeping and wine-, paper- and glass-making—and some family businesses go back more than 40 generations. For the welding and gases distribution industry, family

Gaining From Training | Welding & Gases Today

Distributors Tell How Their Welding Training Programs Are Differentiators, Force Multipliers And, Yes, Profit Centers Training programs comprise an investment of effort and resources that distributors say helps them gain ground in many ways. The business initiatives widen knowledge, add skills, satisfy customer needs, augment credibility, create reputation and generate profits, GAWDA members who conduct them report. At Keen Compressed Gas Company, in Wilmington, Del., welder training started i

Roundtable: Tales From The Sales Floor | Welding & Gases Today

From Remodels to Amped Displays, Five Distributors Describe Their Revved-Up Sales Efforts And what happens on the sales floor can be fully contingent on the kind of greeting received, the availability of the sought-after merchandise, the conditions of the showroom floor, the expertise of the salespeople who serve, the competitiveness of pricing and an array of other factors, including the fickleness of customers, as distributors well know. Some of those elements have a direct effect on the sal